What does an automotive marketing agency do for Melbourne car dealerships?

An automotive marketing agency for Melbourne car dealerships handles the three channels that drive test-drive enquiries and stock movement: (1) video production — inventory Reels, hero-car campaigns, and finance offer content shot on the showroom floor during trading hours; (2) paid social — Meta and Google campaigns targeted at in-market buyers within the dealership's geographic radius, with ad spend passed to the platform at cost; (3) CRM automation — missed-call text-back, pre-approval lead follow-up, and owner retention sequences that capture after-hours enquiries and convert them before the buyer visits another yard. An automotive marketing agency that only produces content without running the paid distribution and CRM is solving a third of the problem.

How is an automotive marketing agency different from a general marketing agency?

An automotive marketing agency understands the dealership environment — trading hours, delivery day constraints, the difference between an On Order vehicle and a demo, the compliance requirements around pricing claims, and the fact that a buyer's window of interest is short. General marketing agencies apply generic content briefs to dealerships and produce the same lifestyle content as every other brand in their portfolio. Konquer Media's automotive capability was built specifically around the dealership floor — founder Arman Khan spent five years as 2IC at a Melbourne dealership. The production method shoots during trading hours, the campaigns target in-market buyers rather than broad automotive interest, and the CRM handles the volume and timing patterns of dealership enquiries.

How much does an automotive marketing agency cost in Melbourne?

An automotive marketing agency in Melbourne costs $2,500–$10,000/mo depending on scope. Konquer Media's automotive retainer starts at $2,500/mo (Launch tier), which includes a monthly half-day shoot, 5–8 inventory Reels, one Meta campaign with $500 bundled ad spend, and missed-call text-back CRM. Growth ($5,000/mo) adds a full shoot day, multiple campaigns with $1,500 bundled ad spend, and full CRM automation including owner retention sequences.

Automotive · Melbourne

automotive marketing agency Melbourne: built around the showroom floor

Most marketing agencies visit a dealership like a photography shoot — stage the car, empty the lot, get clean frames. The problem is that buyers don't trust staged. They trust real: the specific vehicle, in the working yard, with a price. Here's what a Melbourne automotive marketing agency should do differently.

The reason most Melbourne dealership marketing underperforms is not budget — it's relevance. Generic lifestyle content and stock-photo social posts look impressive in a portfolio and produce no test drives. An automotive marketing agency that understands the dealership environment produces the opposite: specific inventory content, in-market Meta targeting, and a follow-up system that captures every enquiry — including the ones that come in after the showroom closes.

what separates automotive marketing from generic marketing

Dealerships operate under constraints that general marketing agencies don't account for:

Inventory is perishable. A vehicle that's been on the lot for 90 days costs money. Content that shows a specific vehicle with its actual details — year, make, kilometres, price — produces enquiries that move stock. Content about the brand or the dealership "story" doesn't shift aged units.

The purchase window is short. A buyer who calls about a vehicle on Tuesday is often buying by the weekend — from whoever responds fastest. The marketing system needs to capture that enquiry and respond within minutes, not hours.

Trading hours and compliance matter. Content shot in a closed lot at 6am doesn't match what buyers see when they visit. Pricing claims require compliance formatting. Finance offers require specific disclosure language. A general agency applying a hospitality content brief to a dealership misses these constraints entirely.

Konquer Media's automotive retainer was built around these specifics. Founder Arman Khan worked five years as 2IC at a Melbourne dealership. The production method for inventory video was developed to work within trading hours, around customer activity on the floor, without disrupting the showroom. The CRM timing and messaging were built around dealership enquiry patterns — not generic sales follow-up sequences.

the three-channel automotive marketing system

Effective automotive marketing for a Melbourne dealership runs three channels in a compounding system:

Production: Inventory Reels shot during trading hours. Hero-car campaigns featuring stock promotional vehicles. Finance and pre-approval content. Owner retention content for existing customers. Multi-format delivery: Reels, stills, short-form ads, and broadcast-quality cuts for OEM co-op campaigns. Five days brief-to-feed on standard inventory content.

Paid social: Meta campaigns targeting in-market buyers within a 20–50km radius. Automotive audience signals — car-shopping behaviour, vehicle ownership data, financial profile matching recent purchasers — combined with geo-targeting at suburb level. Retargeting of warm audiences with direct test-drive CTAs. Ad spend passed to Meta and Google at cost, no agency markup. The metric is test-drive bookings and sold vehicles, not impressions or follower growth.

CRM: Missed-call text-back on the dealership's main enquiry number. Pre-approval lead sequences for finance enquiries. Automated review requests post-settlement. Owner renewal triggers at 3-year and 5-year vehicle anniversaries. All running through GoHighLevel with a unified inbox so every after-hours enquiry gets a response, not silence.

why the bundled model matters for dealerships

A dealership that buys production from one agency, paid social from another, and CRM from a software vendor has no one responsible for the full outcome. The production agency optimises for content quality. The ads agency optimises for cost-per-click. No one is measuring whether a specific inventory Reel produced a specific test drive.

Under one retainer, Konquer Media builds the content around the campaign brief, runs the campaigns around the production schedule, and reports on the commercial outcome — test-drive enquiries, sold vehicles, pre-approval submissions. When a campaign underperforms, the problem is diagnosed across the full system rather than at the nearest hand-off point.

pricing

All Konquer Media pricing is public. Automotive retainers start at:

Launch — $2,500/mo: Monthly half-day shoot (5–8 inventory Reels), one Meta campaign, $500 bundled ad spend, missed-call text-back.
Growth — $5,000/mo: Full shoot day, 3–5 campaigns, $1,500 bundled ad spend, full CRM automation, fortnightly calls.
Scale — $10,000/mo: Multiple shoot days, Meta + Google, $3,000+ ad spend, deeper automation, weekly calls.

For the full automotive vertical overview, see our automotive services. For the car dealership marketing strategy overview, see car dealership marketing Melbourne. For the social media strategy specifically, see dealership social media Melbourne. For how the video production works on a showroom floor, see video marketing for car dealerships Melbourne.

Book a brief → Automotive services