What does a Melbourne Google Ads management agency do?

A Melbourne Google Ads management agency builds, optimises, and manages Google Ads campaigns on behalf of businesses who don't have the in-house expertise or time to run Google Ads effectively. The services: (1) Campaign strategy — identifying the right campaign type (Search for service businesses, Shopping for ecommerce, Performance Max for conversion-focused campaigns), the right keyword targets, and the budget allocation that generates the target cost-per-lead or ROAS. (2) Campaign build — keyword research, ad group structure, ad copy writing, landing page recommendations, conversion tracking setup. (3) Ongoing optimisation — weekly bid adjustments, negative keyword additions, ad copy testing (A/B testing headlines and descriptions), Quality Score improvements, search term report review to remove irrelevant traffic. (4) Reporting — monthly reporting on impressions, clicks, conversions, cost-per-conversion, and ROAS. The difference between a well-managed Google Ads account and an unmanaged or poorly managed one is typically 2–4x the conversion rate at the same ad spend.

How much does Google Ads management cost in Melbourne?

Google Ads management fees in Melbourne typically range from $800–$2,500/month depending on the number of campaigns, the complexity of the account, and the ad spend level. Konquer Media includes Google Ads management within the retainer model — the management fee, campaign strategy, and reporting are covered by the retainer, and ad spend is passed through to Google at cost with no markup. This means the business pays a single monthly retainer that covers all marketing services (production + social + Google Ads management + CRM), rather than paying a separate Google Ads management fee on top of social media management and content production costs. For a Melbourne service business spending $1,500–$3,000/month on Google Ads, the cost of unmanaged or poorly managed campaigns — irrelevant clicks, missing negative keywords, unoptimised bid strategies — is typically $500–$1,500/month in wasted ad spend. Professional management pays for itself in reduced waste.

What Melbourne businesses benefit most from Google Ads management?

Melbourne businesses that benefit most from professional Google Ads management are those in competitive service categories where the cost of a mismanaged campaign — paying for irrelevant clicks, competing in the wrong auctions, missing conversion tracking — exceeds the cost of professional management. High-value categories: trades (plumbing, electrical, HVAC, roofing) where average job value is $500–$10,000 and Google Ads are the primary new customer acquisition channel. Professional services (lawyers, accountants, mortgage brokers, financial planners) where CPC is $15–$60 and the cost of an unconverted click is significant. Medical and health services (dentists, physios, cosmetic clinics) where CPC is $8–$20 and the volume of inbound enquiry determines practice revenue. Ecommerce brands where Google Shopping ROAS can be optimised from 2x to 5x with proper feed management and campaign structure. Any Melbourne business spending more than $1,000/month on Google Ads without professional management is likely leaving 30–50% of that spend in inefficiency.

Agency · Google Ads management

Google Ads management Melbourne: search, shopping and Performance Max campaigns that generate qualified leads at a profitable cost-per-conversion

A Melbourne business spending $2,000/month on Google Ads without professional management is typically wasting $600–$1,000 in irrelevant clicks, missing conversions through broken tracking, and bidding in the wrong auctions. Konquer Media's Google Ads management is included in the monthly retainer — no separate management fee, no ad spend markup, full account ownership stays with the business.

Google Ads without management is a leaky bucket. The unmanaged account accumulates irrelevant search terms, pays too much on non-converting keywords, and misses the conversion tracking that tells it what's working. Professional Google Ads management plugs the leaks — typically recovering 30–50% of wasted ad spend within the first 90 days of management.

what Google Ads management includes

Campaign strategy (right campaign type for the business goal), keyword research and negative keyword list, ad copy writing and A/B testing, conversion tracking setup and verification, weekly bid optimisation, monthly search term review, Quality Score improvement, and monthly performance reporting. All included in the Konquer Media retainer.

ad spend at cost: no markup

Konquer Media passes Google ad spend through to Google at cost — no agency markup. A $2,000/month ad spend budget goes entirely to Google. The management, strategy, and reporting are covered by the retainer fee. The business owns the Google Ads account and all historical data; it isn't locked into Konquer Media's account manager access.

industries where Google Ads delivers highest ROI

Trades and service businesses (high job value, urgent intent), professional services (high CPC, high conversion value), medical and health (consistent local demand), ecommerce (Google Shopping ROAS optimisation). Any Melbourne business spending $1,000+/month should have professional management or be leaving 30–50% of that spend in waste.

For Google Ads by industry: finance broker Google Ads Melbourne · Google Ads for restaurants Melbourne · Google Ads real estate Melbourne. For our services, see services.

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