What is a media agency and what does one do in Melbourne?

A media agency manages the creation and distribution of content and advertising for businesses. In Melbourne, a media agency typically handles video production, photography, paid advertising (Meta, Google), social media content management, and sometimes PR or influencer campaigns. The scope varies widely — some agencies focus on large-scale broadcast and OOH campaigns; others focus on digital-first production for small to medium businesses. Konquer Media is a digital media agency specialising in video production, paid social, and CRM automation for Melbourne service businesses — car dealers, real estate agents, finance brokers, and hospitality venues.

What makes a good Melbourne media agency?

A good Melbourne media agency produces work specific to your business (not templates), connects the production to paid distribution (not just delivers files), and attributes spend to commercial outcomes (enquiries, bookings, sold cars) rather than vanity metrics (reach, followers, impressions). The production quality should be grounded in real industry knowledge — a team that's shot for Melbourne hospitality venues, car dealerships, and finance brokers understands the operating constraints and creative opportunities of each. Konquer Media's methodology was developed while producing the Channel 31 documentary series Inside the Garden — documentary-realism capture of real businesses in real environments, not studio setups or presenter-to-camera templates.

How much does a Melbourne media agency cost?

Melbourne media agency costs range from $1,500/mo for basic social media management to $30,000+/mo for large-scale campaign production and media buying. For a small to medium business that needs monthly video production, paid social management, and CRM automation, realistic costs are $2,500–$10,000/mo. Konquer Media publishes all pricing: Launch ($2,500/mo), Growth ($5,000/mo), and Scale ($10,000/mo), plus a $497 Soft Launch one-time shoot for businesses that want to see the work before committing. All tiers include bundled ad spend passed to Meta and Google at cost — no agency markup on the media spend.

Field notes · Melbourne

media agency Melbourne: what the category actually covers and where the value is

"Media agency" covers a lot of ground in Melbourne — from broadcast production houses to small-business social media managers. Here's a clear breakdown of what to expect at each tier, what Konquer Media does specifically, and why the bundled model produces better commercial outcomes than buying production, ads, and CRM separately.

A media agency's job is to connect a business with an audience. The tools for that vary — video, photography, paid media, social content, events — but the output is always the same: more people who know what the business offers and have a reason to choose it. For most Melbourne service businesses, the highest-leverage tools are video production and paid social distribution, paired with a follow-up system that converts the enquiries the media generates.

what Melbourne media agencies actually do

The media agency category in Melbourne spans several distinct models:

Broadcast and production houses. Large agencies handling TV commercials, documentary series, and multi-channel campaign production. High production values, long timelines, significant budgets. Appropriate for large brands and national campaigns.

Digital-first media agencies. Focused on social media content, paid advertising (Meta and Google), and influencer/creator campaigns. Typically serve small to medium businesses. Production ranges from template-heavy content mills to agencies producing genuine documentary-style business content.

Specialist verticals. Agencies focused on specific industries — automotive media, real estate media, hospitality media — with production methodology built around the specific constraints and opportunities of each.

Konquer Media operates as a digital-first media agency with specialist verticals — the production methodology is built around Melbourne car dealerships, real estate agents, finance brokers, and hospitality venues, not generic templates applied to any business.

the production foundation: Inside the Garden

Konquer Media's production approach is grounded in documentary filmmaking. In 2023, founders Arman Khan and Matthew Takau pitched Inside the Garden to Channel 31 — a 13-episode food documentary series about Melbourne kitchens. Channel 31 commissioned it. Production ran two cameras, captured 80+ hours of footage across 14 Melbourne venues, and aired in 2024.

The two-camera documentary-realism methodology developed on that series is the foundation of the brand content Konquer now produces for service businesses. It's not a stylistic choice — it's a production philosophy. Documentary footage captures real behaviour in real environments. It's specific to your business in a way that studio shoots and template content never are. Local audiences recognise the environment, trust the authenticity, and convert at higher rates than they do for polished generic content.

the bundled model: production + paid + CRM

The reason Konquer Media bundles production, paid social, and CRM under one retainer is structural: the three problems aren't independent.

Production without distribution is a hard drive full of footage. Distribution without production is running ads against weak creative. Production and distribution without follow-up is acquiring attention you then fail to convert. The system only produces commercial outcomes when all three are wired together.

One retainer covers:

Production. Monthly shoot at your venue or site. Two-camera documentary approach. Deliverables in multiple formats: vertical 9:16 for Reels, horizontal for website and YouTube, stills for Google Business Profile and other uses.

Paid social. Meta campaigns targeting your local audience. Ad spend bundled into the retainer and passed to the platforms at cost — no markup. Includes awareness, retargeting, and conversion campaigns wired to the monthly content.

CRM. GoHighLevel-based system with missed-call text-back (automated SMS response within 60 seconds of any missed call), review request sequences, lead follow-up automation, and a unified inbox for all enquiry channels.

pricing

All pricing is published. There are no hidden fees and no ad spend markup:

Soft Launch — $497 one-off. Half-day shoot, five reels in seven days. No retainer commitment. Credited back if you sign a retainer within 14 days.
Launch — $2,500/mo. Half-day shoot, reels and stills, one Meta campaign, $500 ad spend bundled, missed-call text-back, monthly call. Three-month minimum.
Growth — $5,000/mo. Full shoot day, larger content volume, multiple campaigns, $1,500 ad spend bundled, full CRM, fortnightly calls.
Scale — $10,000/mo. Multiple shoot days, Meta and Google, $3,000 bundled ad spend (scales to $7,500), deeper automation.

For the services overview, see services. For full pricing detail, see pricing. For context on how media agency rates compare across Melbourne, see social media management cost Melbourne. For what to look for when evaluating any agency, see questions to ask a Melbourne agency.

Book a brief → See pricing