What property videos do Melbourne real estate agents need?

Melbourne real estate agents need three types of property video: (1) Listing walkthrough videos — 60–90 second property walkthroughs showing rooms, flow, light, and outdoor space, edited for social and embedded on listing pages. These are the primary buyer-facing deliverable. (2) Drone aerials — for properties where position, land size, or street perspective communicates value that ground-level footage can't capture: corner blocks, elevated positions, large land parcels, proximity to parks or water. (3) Suburb lifestyle content — neighbourhood content showing the street, local amenities, cafés, schools, transport — the lifestyle context that turns an interested buyer into a committed buyer. The listing video attracts. The suburb content converts.

How does property video help real estate agents get more listings in Melbourne?

Property video helps Melbourne real estate agents get more listings through two mechanisms: (1) Vendor-facing marketing — presenting high-quality listing video to prospective vendors at appraisals demonstrates the agent's marketing capability. A vendor choosing between two agents uses the quality of the marketing proposal as a proxy for the quality of the agent. An agent who shows a recent property video produced with cinema cameras and drone aerial wins the appraisal. (2) Vendor brief videos — a short video sent to a homeowner during the vendor brief process (before the listing is live) builds trust and reduces price resistance by showing the agent's competence before the campaign starts. Konquer Media produces vendor brief videos as part of the real estate retainer.

How much does property video cost in Melbourne?

Property video in Melbourne costs $800–$2,500 per listing for standalone production (listing walkthrough + drone, no agent personal brand content). Konquer Media's real estate retainer bundles property video into the monthly fee: the Launch retainer ($2,500/mo) covers one listing walkthrough per month plus agent personal brand Reels. The Growth retainer ($5,000/mo) adds drone aerials, suburb lifestyle content, and 3–5 Meta campaigns targeting buyer demographics in the listing's catchment. For agents listing 4–8 properties per month, individual production is $3,200–$20,000 per month at standalone rates — the retainer model provides fixed-cost production with Meta campaign management bundled.

What makes property video content perform well on social media?

Property video performs well on Melbourne social media when it communicates the experience of the property, not just its features. A listing walkthrough that opens on the kitchen island under morning light and tracks through to the rear alley garden tells a buyer more about the property's character in 15 seconds than a feature list in 60. The social-specific edit requirements: vertical 9:16 format for Instagram Reels and TikTok, strong opening frame (light, space, or exterior that stops scrolling), sound-on viewing (ambient sound of the property — rain on skylights, street sounds in a heritage suburb) rather than generic royalty-free music. The production approach — two cameras, natural light preference, editorial framing — is what differentiates listing video that gets shared from listing video that gets ignored.

Real estate · Video production

Property video Melbourne: listing walkthroughs, drone aerials and the content that wins vendor appraisals

Melbourne real estate agents compete for listings before the buyer sees the property. The vendor's decision — which agent gets the listing — is made in large part on the quality of the marketing proposal. A property video reel from a recent campaign, shown at an appraisal, is the most direct demonstration of what the agent will do for the vendor's home.

Property video for Melbourne real estate agents is not just a buyer-facing deliverable — it's a vendor-acquisition tool. The same production capability that delivers a compelling listing Reel to buyers is demonstrated to prospective vendors at the appraisal as evidence of what their campaign will look like.

the three property video formats

Listing walkthrough: 60–90 second structured walkthrough of the property — entrance, living spaces, kitchen, bedrooms, outdoor areas — edited for social distribution. Vertical 9:16 format for Instagram Reels and TikTok. Horizontal 16:9 for Domain, REA, and website embedding. The listing video is the buyer's first immersive experience of the property before an inspection.

Drone aerial: For properties where position, aspect, land, or context communicates value — corner blocks, elevated positions, proximity to parks or the bay, large land parcels, heritage streetscapes. CASA-compliant production: RPAS licence, airspace checks, risk assessment. Included in Growth retainer and available as a standalone add-on.

Suburb lifestyle content: Neighbourhood context — the café strip, the school, the parkland, the train station. This content supplements the listing video with the lifestyle frame that converts an interested buyer into a committed one. Particularly effective for buyers relocating from outside the suburb who need context, not just property features.

vendor brief videos: the appraisal differentiator

A vendor brief video is a short personalised video sent to a homeowner before or after an appraisal — a 60–90 second agent-to-camera piece addressing the vendor by name, referencing their specific property, and explaining the proposed campaign approach. It demonstrates attention, capability, and investment before the listing is signed.

Agents who use vendor brief videos in competitive appraisals consistently report higher conversion rates than agents presenting the same proposal in writing. The video format communicates the same information with more trust-building signal.

the social performance edit

A property listing video produced for Domain or REA (16:9, 90 seconds, tour structure) doesn't perform on Instagram without a social edit. The Instagram version leads with the strongest visual — not the entrance — and paces cuts for scroll-stopping retention rather than comprehensive coverage. Konquer Media delivers both from the same shoot: the platform-optimised edit for portals and the social-optimised cut for Meta campaigns and organic Reels.

For the real estate marketing overview, see real estate marketing Melbourne. For social media for agents, see social media for real estate agents Melbourne. For our real estate services, see real estate services.

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