What do social media content packages in Australia include?

Social media content packages in Australia range from basic scheduling services to full-service retainers. At $500–$1,500/mo: scheduling, captions, and basic graphics — no original video production, no paid campaigns. At $2,500–$5,000/mo: original video production (shoot day included), organic posting, Meta and Google Ads management, and basic CRM automation. At $5,000–$10,000/mo: multiple shoot days per month, higher paid budgets, A/B creative testing, deeper CRM automation, and performance reporting tied to revenue outcomes. Konquer Media publishes all-in prices at these tiers with ad spend bundled at cost.

Does a social media content package include ad spend in Australia?

Most Australian social media content packages do not include ad spend — it's billed on top of the management fee, sometimes with a percentage markup. Transparent agencies pass ad spend to the client's own Meta and Google accounts at cost and charge a flat management fee. Konquer Media bundles $500–$1,500 of ad spend at cost within its retainers (depending on tier), and never marks up ad spend. When comparing packages, always ask whether ad spend is included or additional, and whether it flows through the client's own accounts.

How do I compare social media content package quotes in Australia?

When comparing social media content package quotes in Australia, check four things: (1) Is original video production included or do you supply the content? (2) Is ad spend included or additional, and is it marked up? (3) Who owns the ad accounts — yours or the agency's? (4) What happens to leads after the campaign runs — is there a CRM and follow-up system, or just the campaign? A quote that doesn't specify these four components is missing the information needed to compare it against another quote. Total monthly cost should include all fees and the minimum ad spend required to run effective campaigns.

Pricing · field notes

social media content packages in Australia: what you actually get

The market ranges from $500 a month to $15,000. Here's what's actually inside each tier, what the gaps are, and how to tell a real package from a templated one.

Short version: most social media packages in Australia sit somewhere between $800 and $5,000 a month depending on whether the agency shoots its own content or just schedules yours. The number that matters is not what the package costs — it's what it produces. A $2,500 retainer that puts a booking in your calendar every fortnight is cheaper than a $900 package that fills your feed with graphics you could have made in Canva.

the three tiers — and what's actually in them

Australian social media management agencies generally cluster around three price points. Here's what you typically get in each, and what usually gets left out.

entry level: $500 – $1,200/mo

Usually a small team or freelancer handling 8–12 posts a month, basic caption writing, and scheduling. Stock photography, Canva graphics, and curated reposts are the primary content types. Reporting is typically a monthly PDF with reach and impressions. Ad spend is rare at this tier — if it is included, expect a small fixed budget with a management markup on top.

What's missing: original video production. There is almost never a shoot day in an entry-level package. The result is a feed that looks active but lacks the footage that actually converts for service businesses — the room, the person, the real work happening.

mid market: $1,500 – $4,000/mo

This is where original content starts appearing. You might get one or two shoot days a month, 10–20 pieces across formats (reels, carousels, stills), ad management, and a monthly strategy call. Some agencies at this level produce everything in-house; others outsource editing to offshore teams. The brand consistency gap shows up in the second.

The best packages at this tier treat content, ads and lead follow-up as one connected system. The worst are still essentially "we post for you" with better graphics.

full service: $5,000+/mo

Full shoot days, a dedicated account team, multi-platform strategy, campaign management across Meta and Google, CRM integration, and fortnightly reporting. At this level the agency is effectively the business's marketing department. High-output verticals — car dealerships, hospitality groups, real estate brokerages — typically operate at this tier when they're doing it properly.

what Konquer's packages include

We publish our rates because hiding them until a sales call is a friction tax on the people most likely to be a good fit. Our packages are production-led — the shoot day is the anchor, everything else runs off it:

Soft Launch — $497 one-off. A half-day shoot and five reels delivered in seven days. Designed as a no-risk entry — you see the actual work before committing to a monthly, and the $497 credits back when you upgrade.

Launch — $2,500/mo. A half-day shoot, a set of reels and stills, a Meta campaign with ad spend bundled at cost (no markup), and a monthly call and report. Three-month minimum, then month-to-month with 30 days notice.

Growth — $5,000/mo. A full shoot day, higher content volume, multiple campaigns across Meta and Google, full CRM integration, and a fortnightly call and report. This is the tier that moves stock and books rooms — not just keeps the feed warm.

Full details and the site add-on are on the pricing page. The short version is that ad spend passes to you at cost — your budget goes to reaching customers, not to padding an invoice.

the questions worth asking before you sign anything

Most social media package comparisons focus on post count. That's the least useful metric. Here's what we'd ask before signing a retainer with any agency:

1. Do you shoot your own content? If the answer is no — or if original video production isn't mentioned — the package is essentially content scheduling. That's useful if you already have footage. It's not a content solution.

2. Is ad spend marked up? Some agencies take a percentage margin on the media budget you hand them. Ask for the media buy to be visible in a client-owned Ads Manager account. If they won't show you the actual spend versus their fee, walk.

3. Who does the editing? Offshore editing teams are common at the $1,500 – $3,000 range. It's not inherently bad, but you should know whether the person who shoots your content is also the person who shapes the final cut — or whether it's being formatted by someone who has never been to your business.

4. What's the follow-up system? A reel that gets 10,000 views and sends nothing to your inbox is a vanity metric. Ask specifically: when someone DMs you from an ad, what happens next? Is there an automated reply? A CRM sequence? A human follow-up? The answer tells you whether the agency thinks about conversion or just production.

5. How long is the minimum term? Three months is standard for a reason — content compounds; the second month always looks different from the first. A month-to-month-only offer sometimes means the agency knows the results don't hold up past the initial novelty.

the "social media management" vs "content production" distinction

It matters more than the pricing tables suggest. Social media management means scheduling, community management, monitoring and reporting. Content production means making the actual assets — filming, editing, writing, designing.

Many packages describe themselves as "social media management" but are really just management — they assume you have content or will supply it. A production-led retainer does both, and it costs more because it's doing more. The test is simple: ask whether the package includes a shoot day. If it doesn't, you're buying distribution infrastructure, not a content system.

For businesses in Melbourne's eastern suburbs — hospitality venues, finance brokers, dealerships — we've found that production is almost always the missing piece, not scheduling. The content that converts is footage of the actual room, the actual person, the actual product. That requires someone showing up with a camera, and that's where the investment pays off.

the honest case for a $2,500 retainer over a $900 package

The numbers look very different until you account for what a $900 package typically doesn't do. No shoot. Likely no original video. No ad spend built in. No CRM follow-up. The work that turns a viewer into a lead — the production, the campaign, the text-back — is either excluded or sold separately.

We produce reels and shoot campaigns on-location. The first-hand specifics — knowing how a hospitality venue photographs at different times of day, or what framing works for a dealership walkaround — come from doing it repeatedly over years, not from a template library. That's the thing worth paying for in a production package.

The math we'd run: how many bookings or leads does the content need to produce each month to pay for itself? For a restaurant doing $80 average covers, a $2,500 retainer pays for itself with roughly 32 additional covers. For a finance broker at $1,500 per settled deal, it pays for itself with two deals. At those ratios, the right question isn't whether you can afford the $2,500 package — it's whether the content will generate the volume, and what proof the agency can show that it has.

That's exactly why we offer the $497 Soft Launch: you see the actual work — shot on-location, edited by the same team — before committing to a monthly. If the five reels don't perform, you've lost $497 and a half-day of your time, not a three-month retainer.