What social media strategy works for therapy businesses in Melbourne?

Therapy businesses in Melbourne benefit most from educational and trust-building social media content — short explainer videos answering common patient or client questions, before-and-after case studies (with appropriate privacy handling), and practitioner introduction content that builds the relationship before the first appointment. Paid Meta campaigns for therapys typically target a 5–15km radius around the practice location, with audiences filtered by age and relevant health interests. The key metric is cost-per-booked-appointment, not cost-per-click.

How does social media generate new patients or clients for Melbourne therapys?

Social media generates new clients for Melbourne therapys through a two-stage process: awareness content (short educational Reels explaining a condition, treatment, or service benefit) reaches a cold local audience and builds trust; retargeting campaigns then reach people who watched the awareness content or visited the website with a direct booking call-to-action. The follow-up layer — automated DM responses, missed-call text-back, and a CRM that captures enquiries — converts the interest into confirmed appointments. Most therapy practices see their first measurable leads within 4–6 weeks of launching this structure.

How much does social media management cost for a Melbourne therapy?

Social media management for a Melbourne therapy starts at $2,500/mo for a full-service retainer that includes a monthly shoot day, content production, and $500 bundled ad spend. Health and wellness practices typically run Meta campaigns at $20–$40/day to build a meaningful local audience. Konquer Media's Growth retainer at $5,000/mo adds Meta and Google Ads management with $1,500 bundled ad spend — covering both the awareness campaign and Google Search for high-intent searches like 'therapy Melbourne'.

Health · Melbourne

social media for occupational therapists Melbourne: AHPRA-compliant functional health education content and practitioner authority that generates qualified OT enquiries

Occupational therapy's core social media challenge mirrors its clinical challenge: most people don't fully understand what occupational therapists do, which functional difficulties OT can address, or when to seek OT assessment. The Melbourne occupational therapist whose social media consistently explains what OT involves and who it helps — in accessible, practical terms — builds the awareness that converts confusion into enquiry.

Occupational therapy serves one of the broadest client populations in allied health — from toddlers with sensory processing difficulties to older adults with acquired disabilities — and each sub-population represents a distinct social media audience with specific information needs. The OT practice that creates targeted content for its specific client populations builds highly engaged, high-intent audiences that convert to enquiries at rates that generic "allied health" content never achieves.

the regulatory framework

Occupational therapy is regulated by AHPRA under the Occupational Therapy Board of Australia. AHPRA's advertising guidelines apply directly to social media content: no testimonials, no guaranteed outcomes, nothing misleading. General education about functional difficulties, OT assessment processes, sensory processing, and adaptive strategies operates appropriately within these guidelines and is the foundation of an effective OT social media strategy.

the content strategy for occupational therapists

paediatric OT and sensory processing content

"Signs that your child may have sensory processing difficulties." "What OT assessment for a school-aged child actually involves." "Fine motor skills development — what's typical and when to seek support." Paediatric content that helps parents understand whether their child's difficulties warrant OT assessment is the highest-volume enquiry generator for practices with a paediatric caseload.

Parents share this content widely — in school parent groups, in mother's groups, in special needs community networks. The OT practice whose paediatric content is genuinely useful builds a referral network that operates through organic sharing, not just formal healthcare referrals.

NDIS and disability support content

"What OT services are funded under NDIS — and how to access them." "Functional capacity assessments: what they are and why they matter for your NDIS plan." "Assistive technology recommendations through OT — what the process looks like." NDIS-focused content reaches NDIS participants, their carers, and their support coordinators — all of whom are active decision-makers in accessing OT services.

Support coordinators, who direct significant OT referral volumes, are reachable through LinkedIn and Facebook groups. The OT practice whose content reaches support coordinators builds the professional relationship that generates ongoing referrals.

workplace and adult OT content

Return to work after injury, ergonomic assessment and workstation modification, cognitive rehabilitation following acquired brain injury — adult OT content reaches a distinct audience from the paediatric market and builds referral relationships with employers, workers' compensation case managers, and neurological rehabilitation teams.

home modification and ageing content

"Home modifications that help older Australians stay independent longer." "What an OT home assessment involves — and who pays for it." Content targeting the ageing-in-place market reaches both older adults and their adult children, who are often the primary decision-makers for OT services in this population.

For the allied health social media strategy, see social media for allied health businesses. For the speech therapy social media approach, see social media for speech therapists Melbourne. For the psychologists social media approach, see social media for psychologists Melbourne.

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