What does an affordable social media agency in Melbourne charge?

Affordable social media management in Melbourne starts at $500–$1,500/mo for scheduling and caption management with no video production. Entry-level full-service retainers — one shoot day, organic posting, and basic paid campaign management — start at $2,500/mo. Konquer Media's Launch retainer at $2,500/mo includes a monthly shoot day, up to 12 pieces of content, organic posting, and $500 bundled ad spend at cost.

What do you give up at the low end of Melbourne social media pricing?

At $500–$1,500/mo, Melbourne social media agencies typically provide scheduling, captions, and graphics — no original video production and no paid campaign management. The content is designed for organic reach, not paid distribution. For businesses where the content that converts is filmed footage (hospitality, real estate, automotive), a low-cost retainer produces consistent posting but not leads.

Is a $2,500/mo social media retainer in Melbourne worth it for a small business?

A $2,500/mo full-service social media retainer in Melbourne is worth it for a small business if it includes original video production (not just scheduling), paid campaign management, and a follow-up system. The calculation is whether the campaign generates enough leads to justify the fee. For a hospitality venue at $2,500/mo with $500 bundled ad spend, recovering the retainer requires two or three additional covers per week — which is achievable with well-produced content against a targeted local audience.

Pricing · Melbourne

affordable social media agency Melbourne: what you actually get at each price point

What's included at $500, $1,500, $2,500 and $5,000 per month — and the honest calculation for a Melbourne small business deciding where to start.

Affordable is a relative term in social media agency pricing. A $500/month retainer is affordable if it produces results. It's expensive if it produces a busy feed and no measurable business outcome. The question isn't what you can afford — it's what you're actually buying at each price point, and whether that matches what your business actually needs.

This is the honest breakdown, written by an agency that publishes its own pricing. We operate at the $2,500 to $10,000 range, so we're not the right fit for every budget. But we can tell you exactly what's available at every tier in the Melbourne market and what the genuine trade-offs are.

$500 to $1,200 per month: what you're buying

At this tier, you're buying content management. An agency at this price point will: write captions, design Canva graphics, source stock images, manage your posting calendar, and schedule 3 to 5 posts per week. Some will also respond to comments.

What's not included at this tier: on-site video production (no one is coming to film), paid social management (no ad campaigns), CRM or follow-up automation. The content you're posting is managed, not created from scratch. If you supply phone footage, they edit and post it. If you don't, it's graphics and stock.

When this is the right choice: You have an existing following that needs consistent posting. You already have video content and just need someone to package and schedule it. You're testing whether consistent posting makes a difference before committing to more. Your business is brand-new and you just need a consistent presence while you build the fundamentals.

When this is not the right choice: You're a restaurant, dealership, tradie, or broker who needs video to convert. You want new customers, not just to keep existing ones warm. You want a measurable ROI on the spend.

$1,500 to $2,500 per month: the middle tier

At this tier you start to see either basic production or basic paid — but rarely both.

Some agencies at this price point include a monthly shoot day with basic editing (iPhone-level or entry-level camera) and organic posting. No paid campaigns. No CRM. The content is original but the distribution is organic only.

Others at this tier offer paid social management — Meta campaign setup, audience targeting, ad creative from what you provide, monthly reporting — without any production component. You supply the creative; they run the campaigns.

The gap: without both production and paid together, the system is still partial. Original video content posted organically reaches the existing audience. Paid campaigns without strong video creative underperform relative to what video-fed campaigns would produce.

When this works: You have reasonable phone camera skills and can produce some content yourself to supplement the agency's work. Or you already have strong visual assets and need someone to run the campaigns against them.

$2,500 to $5,000 per month: full-stack entry

This is where the system starts to work as a unit. At this tier, you should expect: one shoot day per month with cinema or professional camera equipment, 8 to 12 edited pieces in multiple formats, paid social campaign management with a modest included ad spend budget, and basic CRM setup.

The ad spend at entry tier is typically $300 to $500 per month — enough to run a consistent local awareness campaign and a small retargeting campaign. It's not enough to aggressively acquire new customers via paid, but it's enough to amplify the organic content and start building the data for optimisation.

Konquer's Launch tier starts at $2,500/month and includes: one shoot day, 8 to 12 edited pieces in multi-format, Meta and Google campaigns with bundled ad spend at cost, Konquer OS (GoHighLevel-based) CRM setup with missed-call text-back. The pricing page has the full breakdown.

When this is the right choice: You're a Melbourne service business that needs video to convert, you have a clear audience, and you want to see what a proper system produces before committing to a higher tier.

$5,000 to $10,000+ per month: growth and scale

At this tier, the shoot days increase in frequency or depth, the paid budgets increase, the creative testing becomes data-driven (what performed last month shapes what gets shot this month), and the CRM automation becomes more sophisticated — renewal sequences, owner-retention campaigns, deeper inbox management.

For businesses where social media is the primary acquisition channel — a venue doing $3M+ revenue, a dealership group, a brokerage — the growth and scale tier is where the ROI calculation gets interesting because the marginal improvement in CPL at this spend level moves real revenue.

what to do if your budget is under $1,500

If you can't yet invest in a full-service retainer, the highest-leverage move is to build the DIY capability while you save toward the retainer. That means:

Learn to shoot vertical video on your phone. The iPhone or flagship Android shot in good natural light, with a few words about the job or the dish or the property, is more effective than nothing. It's not cinema — but it's authentic and it's free.

Spend $15 to $20 per day on Meta ads boosting your best-performing organic content to a local audience. This is the paid distribution layer at minimum viable scale. It costs less than a round of coffees a day and it reaches 500 to 2,000 new people per week.

Wire up a missed-call text-back through any basic CRM. GoHighLevel has an entry plan. Zapier + a simple SMS service can handle it. The cost is under $100/month. The lead retention impact is immediate.

When you've seen what basic self-managed content + a small paid budget + a follow-up system can do, the decision to invest in a professional retainer becomes much clearer — because you've seen the floor and you can evaluate what the ceiling looks like.

The DIY-vs-agency calculation is in hire an agency or do it yourself. The full market comparison of what each tier buys is in social media content packages in Australia.

Book a brief → See our packages