What are Facebook Ads (Meta Ads) and how do they work for Melbourne businesses?

Facebook Ads — now operating within the Meta Ads platform — are paid advertisements that appear across Facebook and Instagram feeds, Stories, and Reels. Melbourne businesses run Meta Ads to reach audiences defined by location, age, interests, behaviours, and life events (such as a recently engaged couple or a new homeowner). Unlike Google Ads (which capture existing demand from searchers), Meta Ads create demand by reaching people who haven't yet searched for the product or service — but who match the profile of a likely buyer. The Meta Ads system: (1) Awareness campaigns — reaching the maximum number of the right people with a brand or product for the first time. (2) Traffic campaigns — sending people to a website, landing page, or product. (3) Lead generation campaigns — capturing contact details directly within Facebook or Instagram without requiring the person to leave the platform. (4) Conversion campaigns — driving specific actions on a website (purchase, form submission, phone call). (5) Retargeting campaigns — re-reaching people who have already visited the website, watched a video, or interacted with the business page.

How much do Facebook Ads cost for Melbourne businesses?

Facebook Ads (Meta Ads) cost for Melbourne businesses is determined by the ad auction — what competitors are willing to pay to reach the same audience. Melbourne CPM (cost per 1,000 impressions) benchmarks by audience type: broad Melbourne audience (all ages, all interests) — $8–$15 CPM. Targeted interest audience (specific industry vertical) — $12–$25 CPM. Retargeting audience (website visitors, video viewers) — $15–$30 CPM. The most common Meta Ads budgets for Melbourne small businesses: $10–$20/day for local awareness (3,000–8,000 people reached per week). $25–$50/day for lead generation or conversion campaigns. $50–$150/day for ecommerce product campaigns. The creative — the video or image — has a larger impact on campaign performance than the budget. A compelling Reel at $10/day outperforms a static image at $50/day. Konquer Media produces the creative as part of the retainer and manages the campaign simultaneously, eliminating the production-management gap that undermines most Meta campaign performance.

What is the difference between Facebook Ads and Google Ads for Melbourne businesses?

Facebook Ads (Meta) and Google Ads serve different functions in a Melbourne marketing strategy and are most effective when used together rather than as alternatives. Google Ads captures existing demand: when a Melbourne person searches 'plumber near me' or 'mortgage broker Melbourne', they have a problem now and are comparing options. Google Ads ensures the business appears in that comparison. Facebook Ads create new demand: when a Melbourne homeowner hasn't yet thought about fixing the leaking tap or reviewing their home loan, Meta campaign content reaches them before the problem becomes urgent — or creates the desire (a renovation inspiration post, a fitness transformation, a restaurant atmosphere Reel) before the person knows they want the experience. The rule of thumb for Melbourne businesses: if the product or service is searched for actively on Google (urgent needs, specific services), start with Google Ads. If the product or service is discovered through visual content and lifestyle aspiration (restaurants, fitness, renovation, real estate, beauty), start with Meta. Most Melbourne businesses with $2,000+/month marketing budgets benefit from running both simultaneously.

Agency · Facebook Ads Melbourne

Facebook Ads Melbourne: Meta campaign management with the creative production included — Reels, audience targeting, and optimisation under one retainer

Facebook Ads (Meta Ads) reach Melbourne audiences who aren't yet searching for what you offer — but who, once reached with the right content, become customers. The Melbourne business that runs Meta campaigns alongside Google Ads builds a full marketing funnel: Meta creates awareness and demand, Google captures it.

Most Melbourne businesses that try Meta Ads and conclude "Facebook doesn't work for us" ran the campaign with inadequate creative — static images, small budgets, and no video content. Meta's algorithm rewards video. A compelling 15–30 second Reel distributed to the right Melbourne audience at $10–$15/day generates measurable leads and bookings within the first week of launch.

the creative-first approach: Reels, not static images

Konquer Media produces the Meta ad creative — Reels, short-form video, carousel content — as part of the retainer. The monthly production shoot generates the assets that run in the campaign. The campaign and the creative are developed together, not separately. This eliminates the most common point of Meta campaign failure: good targeting, bad creative.

ad spend at cost: the transparent model

Meta ad spend is passed through to Meta at cost — no agency markup. A $500/month ad spend budget delivers $500 of Meta impressions and conversions. The management, creative, and strategy are covered by the retainer. Account access stays with the business.

Facebook vs Google: when to use which

Google Ads: urgent demand, specific service search, professional services, trades, medical. Meta Ads: discovery, visual products and services, restaurants and hospitality, fitness, beauty, real estate, automotive, renovation. Most Melbourne businesses at $2,000+/month benefit from both — Meta creates the warm audience that Google retargeting converts at lower CPC.

For Meta Ads Melbourne, see Meta Ads Melbourne. For Google Ads management, see Google Ads management Melbourne. For our services, see services.

Book a brief → See pricing