Google Ads for tradies and service businesses
Show up the moment someone nearby searches. $300 to $500 a month to manage, spend paid to Google at cost.
Call 0434 826 723What does a budget buy?
Ad spend calculator
FreeClicks a month, estimate
606
485 to 727
Enquiries a month, estimate
49
39 to 59
Cost per enquiry, estimate
$41
$33 to $49
Rough guide from industry averages. Your real numbers depend on your area and your ads.
Where these numbers come from
Cost per click: $3.30. Enquiry rate: 8.05% of clicks. Each result shows a range 20% either side. City adjustments are our own estimate, not a published figure. Figures last checked 2026-09-10.
These are starting figures until our first monthly check. Australian sources disagree by more than 20% on some industries, so we have not averaged them into one number.
Sources: Digitalzoop, Google Ads Cost in Australia 2026 (AUD, by industry) · WordStream/LocaliQ 2026 Google Ads Benchmarks (search, Apr 2025 to Mar 2026, 13,000+ campaigns)
Estimates based on industry averages. Actual performance depends on your keywords, landing page and competition.
Month to month, 30 days notice. Your account, your spend, no markup.
Questions
How much does Google Ads management cost?
$300 to $500 a month. Your ad spend is separate, billed by Google to your own account, at cost. We never mark up media.
How much should I spend on ads?
We suggest starting around $1,000 a month in spend and judging it after the first month. The calculator below shows what a budget buys in your industry.
How fast does it work?
Search ads can bring enquiries in the first week, but give it two to four weeks of data before judging the account.
Do I need a new website for ads?
Not always. A $500 to $1,000 landing page with one offer and one button usually converts paid clicks better than a homepage.
Want calls from Google this month?
We check what your searches cost in your area, on the call.