Website or Facebook page: which does a small business need?
Konquer Media, Hallam. Updated .
Most service businesses need both, but the website comes first. A Facebook page is rented space: Meta controls the rules, the reach and your account, and organic posts now reach only a small share of followers. A website on your own domain is yours, shows up in Google searches, and is where people go to check you before they call.
You own a website; you rent a page
When you register a .com.au domain with your ABN, you own that address. A Facebook page lives on Meta's platform under Meta's terms. In 2025 many business owners reported Facebook and Instagram accounts being suspended without explanation, with little recourse. A site on your own domain cannot be switched off by someone else's moderation system.
Reach
Organic reach on Facebook is low: industry analyses put average reach per post at around 1 to 2 percent of followers. Paying to boost posts fixes that for as long as you pay. Search is different: people searching for your service in your suburb are already looking to hire.
How they work together
- Use Facebook for updates, photos of recent jobs and community.
- Link every post and your profile back to your website.
- Keep prices, services, licence details and the enquiry form on the website.
- Measure enquiries on the website, where you can see them.
Ready for the next step?
Questions
Can I just use Facebook to start?
You can, but you are building on someone else's platform. Even a small website gives you a home you control and a better chance of showing up in Google.
Does Google show Facebook pages?
Sometimes, for a brand name search. For service searches like 'electrician Dandenong', business websites and Google Business Profiles do the heavy lifting.